1. Managing imitation strategies: how later entrants seize markets from pioneers
Author: Schnaars, Steven P.
Library: Central Library of Sharif University of Technology (Tehran)
Subject: ، Marketing,، Technological innovations-- Economic aspects,، Entrepreneurship
Classification :
HF
5415
.
S347
1994
2. Marketing strategy: a customer-driven approach
Author: Schnaars, Steven P.
Library: Central Library of Sharif University of Technology (Tehran)
Subject: ، Marketing-- Management,، Strategic planning,، Competition
Classification :
HF
5415
.
13
.
S345
1991
3. Marketing strategy: customers and competition
Author: Schnaars, Steven P.
Library: Central Library of Sharif University of Technology (Tehran)
Subject: ، Marketing-- Management,، Strategic planning,، Competition
Classification :
HF
5415
.
13
.
S345
1998
